MEDIA LAUNCH: School bus safety issues ticked with RollCall

Addressing a Critical Gap
RollCall's platform addresses a significant gap in school transportation safety across Australia. The service tackles the common challenges parents face when children use school buses, including:
- Concerns about boarding errors
- Missed pickups
- Unexpected route changes
Beyond Witness Reports
The announcement highlights how traditional methods of tracking students—relying on "witness reports"—fall short during critical moments when a child's whereabouts become uncertain. This system provides families with real-time visibility into their child's journey, reducing stress during school transport situations.
Supporting Busy Families
The article emphasizes that as students return to classes mid-year, families managing complex schedules alongside school transportation logistics can benefit from the monitoring capabilities the platform offers. The service is designed to streamline communication between parents, schools, and bus operators while enhancing accountability throughout the student transport process.
From Reactive to Proactive
By digitizing what was previously manual and reactive, RollCall introduces a proactive safety framework for one of daily life's most routine—yet anxiety-inducing—activities for Australian families.
